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Branded, Editing, Live StreamApril 17, 2021

Virtual Conference

During the height of the pandemic, WebMD came to us with a unique opportunity and challenge. Lucky Tiger was tasked with producing a remote conference for a global pharmaceutical brand between four Key Opinion Leaders (KOLs), each located in a different city throughout the United States. The goal was to bring them together seamlessly, so that they could converse naturally and it would appear that they were in the same room. We helped develop a virtual studio with their design team, sourced crews and green screen studios across the country, and tested various live streaming technologies to ensure everything would go off without a hitch. We brought the feeds into our NYC control room, set up a virtual green room for the client, and provided creative direction to the disparate crews and talent.

The end result was a seamless multicam broadcast that successfully integrated the talent into a virtual set that made the audience feel like they were watching four subjects in the same real space. While this project presented a unique challenge, it allowed us to explore innovative creative solutions that were both rewarding for us from a technical perspective, and extremely effective for our client.